Category Archives: Uncategorized

I’m Growing A Beard! and 2 other major announcements…

It’s easy to make money online. There are lots of ways to do it. Presently I’ve figured out how to make money online using 3 different strategies. In this video I made 3 announcements related to all 3:

1. I’m growing a beard. This is only kinda of marketing related. When I used to work in the oilfield I wasn’t allowed to have facial hair (for safety reasons, watch the video for details), so now that I don’t have to work in the oil industry any more I’m growing a beard. 2. I’m still finishing the third part of The GameChanger Formula. The GameChanger Formula is a training series that describes my strategy for making huge piles of money with MLM. Here’s the summary: Only try to recruit people who want you to recruit them and most of the people you recruit will probably quit and join another company so teach them to use some paid marketing tools before they leave so that you’ll keep getting paid from them anyways. This strategy allows you to help people out building goodwill and make a lot of money in the short term, while building up several huge streams of passive residual income over the long term. Pretty nifty. 3. I’m going to be shifting some of my focus away from MLM so I can focus more on CPA and Affiliate marketing because I like it more and the short term money can be a whole lot bigger. I’ll keep using The GameChanger Formula to keep helping newbies get started right and build my long term passive residual income, but CPA and Affiliate marketing is more interesting to me anyways so I’ll be doing more of that. If you’re not already on my VIP subscribers list, you can join by going here: I don’t mail offers to that list, only training and announcements. If you want to make sure you’re getting my best and most current trainings then you should be on that list.

Getting Rich With Bing PPC: Building AND Optimizing Your Campaign




In this post I’ll be showing you not only the basic mechanics of how to set up a Bing PPC Campaign, but I’ll be showing you a super high level strategy that’s only being used by the best marketers to optimize your Bing PPC Campaign so you’ll be making money instead of wasting it.


1. Setting up a Bing PPC campaign – The boring mechanical process of creating a campaign, picking keywords, writing ads etc… Obviously I could spend hours on the subject of writing ads but that’s not the point of this course so I promise I’ll contain myself here.



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2. Optimizing your Bing PPC campaign – This is where the magic happens. There are enough good marketers using Bing PPC that you won’t be able to make a profit without using advanced optimization techniques to make sure you’re not advertising to people who don’t buy.

In this section I’m going to show you how to know with exact certainty what keywords, phrases, exact search terms and even what publishers (content network) to scale up and which ones to stop advertising to all together. This is mission critical. If you don’t do it there’s a good chance you’ll just go broke. Trust me, I tried and gave up on Bing PPC several times before I learned this stuff. Losing a few thousand dollars each time.


I hope you enjoyed that tutorial. If you’d like to learn more join my list by clicking here and filling out the box that pops up. The first thing you’ll receive as a member of my list is Free Beta Access to a course I created called “My #1 Most Profitable Secret For Making Money Online AND Exactly How To Use It For Yourself!” and after that you’ll receive links to new content as it’s published.

Take The Shortut To Success By Using Other Peoples Experience


One of the things that allowed me to finally start having success online was making the decision to study other successful people and model their strategies. Obviously, I never ripped anyone off directly, I always created my own content etc… but studying their methods probably saved me 5 more years of pain and suffering.

Specifically, I made a list of marketers to study. I didn’t buy their stuff and study that, rather I found their landing pages and I studied their sales funnels. I took screenshots, recorded videos, saved URLs and even set up an email account to collect and store their follow up messages.

I already knew what they were saying, I needed to find out what they were actually doing. Once I completed my study I was able to start using their secrets for myself and that’s when I finally started having success online.

If success as an internet marketer has eluded you like it did me for so long, I would suggest you do the same thing. Start to study and model successful marketers.

I’m all for being independent and figuring things out for yourself, but it’s just good business to model successful strategies.

In all my studies I learned one thing that was more important than everything else, in fact it has proven to be so effective that now I call it my #1 Most Profitable Secret For Making Money Online.

I even created a course revealing what it is and how to use it for yourself. You can get free access to the course by clicking here now.

Eventually I’ll turn it in to an affiliate product and it’ll only be available to my sales team for free and everyone else will have to pay a few hundred bucks for it. Honestly I haven’t decided on a price, I’ll be testing out different price points to maximize revenue but I think I’ve made my point: get free access to the course while you still can.

If Curiosity Killed the Cat, then Distractions Killed The Dream!


I’ve often been accused of being kind of an asshole. Frankly, sometimes it’s true. But usually I’m only being an asshole when someone is distracting me from doing something that’s important to me… Like studying something valuable or working on my business.

You should be too. You should fiercely protect your time, your focus. It’s so easy to be distracted in the time that we live in, there are so many distractions!

Well over 90% of everyone trying to make money online, make money from home, build a  side business etc… will never make a penny, and I’m willing to speculate that most of that failure rate has to do with not being focused on getting things done.

Positive thinking is great, positive associations are even better, but at some point some things have to get done. Set up a landing page, link it to an auto responder, create a lead magnet, create a delivery page etc… simple stuff. Point and click simple really. But it takes time to do.

Most people can’t focus on one thing (except maybe television or internet porn) long enough to get it done. Much less a list of a dozen things. Which is about all it takes to build an internet business.

Here’s a simple trick: write down a short list of stuff that you need to get done and ignore everything else until it’s done. Even if it would be more convenient to handle the distractions first, even if handling the distractions later will cause some kind of problem for you.

Your loved ones can be the biggest distractions in your life, especially if you work from home like I do. My girlfriend is awesome, shes super clean, neat, organized, always making sure all the ‘stuff’ gets done. However, she has a way of bothering me with questions about all the ‘stuff’ while I’m working on my business or ‘playing on your computer’ as she jokingly calls it.

She tends to become frustrated with me because I usually ignore her or tell her to leave me alone until I’m done with my short list. Naturally she doesn’t like being told to leave me alone, and sometimes it even hurts her feelings.

I don’t care. I have my own ‘stuff’ to get done, and if I don’t get it done, my business will suffer. Or some other goal will.

Whatever I’m working on is more important than whatever ‘stuff’ she’s working on, and generally she’ll figure it out on her own if I ignore her long enough.

“Where do you want me to put the ___?”, “Should I throw this away?” I really genuinely don’t care. It doesn’t affect my health, business, or free time. Throw it all away if that means you will stop bothering me with it while I’m trying to get some work done. If I get this work done I can buy new ones and then some!

That might seem kind of harsh, but that’s how things get done. By doing them. Ignore the distractions in your life until you’ve taken care of what’s important to you, building your business.

Here’s another example. One the way to the gym ‘can we go to the grocery store real quick and grab ___?’ Sure we can babe, after we work out. ‘But it’s on the way bla bla bla’ That’s fine, we need to work out more than we need to pick up ___, we’ll do it after we’re done working out.

In all honestly, it only takes about 10 hours to get your business started, to build your very first Rich Marketers Sales Funnel. In this course, I share my #1 Most Profitable Secret For Making Money Online AND How To Use it.

Sidenote: if 10 hours of work seems like a long time to you you’re a loser and you need to start punching your inner hippie. I’m not trying to hurt your feelings, I’m trying to help you. Consider that you’ll probably work 2000+ hours over the next 12 months, and most likely none of it will help you get ahead financially. You won’t be working toward any time leverage where you income can grow without your time commitment growing.

If you can ignore the distractions long enough to follow along with my course you can build your internet business and finally start living the laptop lifestyle.

Click here to get beta access to the course. As of the writing of this post it’s still completely free. Once I’ve gotten enough testimonials and tied up my other projects I’ll be charging a few hundred bucks for full access so don’t miss your chance to get it for free.

It took me $30,000+ and almost 4 years to figure this stuff out. The purpose of creating the course is to help people skip the pain and suffering I went through learning that stuff so they can just start using it for themselves.

Click here to get free beta access to the full course. It might not be available much longer. If it’s not, you’ll be taken to a page offering you the Intro. for free with an offer to purchase the course, also known as a sales page, so don’t miss your chance, get access to the course now..

How I Discovered My #1 Most Profitable Secret For Making Money Online… What It Is And How You Can Use It For Yourself.


My name is Joseph Wilson, but you can call me Joey. I’ve been an internet marketer, or someone who makes money by selling stuff through the internet, for about 5 years now. Currently, I live a pretty good life, here’s a picture my girlfriend took of me “working”:

The life of an internet marketer, smoking a cigar, drinking beer and "working" at the same time.
The life of an internet marketer, smoking a cigar, drinking beer and “working” at the same time.


It wasn’t always like that though. For about the first three and a half years I struggled, literally wasting all the time and money I spent ‘building my business’. All together it took me wasting about 3 years and thirty thousand dollars to finally figure out the secret for making money online.

About three years in to it I was invited to join a secret Facebook group along with about a dozen other marketers by a very successful (multiple 6 figure earner at the time, currently a multiple seven figure earner) internet marketing friend of mine. We were all promoting the same product and using the same traffic.

I was so excited to get that invitation I remember thinking to myself:

“Finally! The insiders traffic source AND a new offer that’s converting like crazy, I’m finally going to start making huge piles of money online so I can quit my stupid oilfield job and work from home instead of in the frozen tundra that is North Dakota!”

I even told my girlfriend and my best friend about it.

So about 6 months go by and I was still broke despite the insiders traffic source and a great offer. I can’t tell you how mad I was, frankly I was pissed. I felt like the whole thing must be some kind of elaborate scam, like I must have been lied to. Incredible disappointment like that can cause some pretty pathetic thoughts to pass through a persons head…

In fact , I was so disappointed I gave up. I quit everything. I canceled my affiliate accounts, deleted my email lists, and went on a bender. I spent a few weeks drinking heavily and feeling sorry for myself. It wasn’t pretty. Just ask my girlfriend…

Eventually I came back to reality and started thinking of a solution. Luckily I hadn’t been booted from that Facebook group and most of the other members were still making a killing so I decided to spy on them.

I decided to figure out exactly what they were doing differently, not so I could copy them exactly, but so I could learn from them and model their strategies.

I bought ten of those long yellow legal pads and set up an email account. Luckily I forgot to delete my blog and cancel the hosting so I could still set up a special email account on this domain to collect all of their follow up emails.

I opted in to each of their sales funnels and started studying them closely. I filled out all of my 10 original legal pads and had to get some of those black and white composition notebooks because the legal pads were kind of falling apart…

…but I continued studying until I learned their secrets. All together I’ve got thousands of pages of notes, hundreds of screenshots, and around 2300 follow up emails to pull from.

They all do things a little differently, but there is one thing that they all do. Literally every one of them was doing this one single thing, and it’s now what I call my #1 Most Profitable Secret For Making Money Online because when I started using that secret for myself things turned around completely.

And I believe that literally anyone else can use it to build their own insanely profitable internet business.

I wasn’t exactly an overnight success, I still had to lose a little more time and money perfecting it, but that one secret changed everything for me.

I didn’t know it at the time but I was so close! I literally only had to start doing one thing differently, and once I did, I was finally able to start building a lucrative internet business. Once the business is built it’s just a matter of scaling it up by reinvesting the revenues until it’s making enough money to live off of while it continues to grow itself.

After using it to build up multiple streams of income for myself, I created a course explaining what it is and how anyone can use it to build their own lucrative internet business and start making money online.

My internet business feeds my MLM business and you don’t have to use it for that, you can make a ton of money with an internet business that just sells affiliate products, but you won’t be getting any leverage because you won’t be building a team to send you override income. Plus you’ll probably get lonely.

It’s insanely profitable either way, but it’s more fun to be working with a team and seeing other people succeed as well.

I created a course showing my team how to use the secret mainly to help train my team members so they’ll make more sales, have more success, and ultimately send me more overrides, but I’ve had a ton people from other companies, other teams, and random strangers asking me for access to it.

At first I was just sending out the links but that’s started to take up a lot of my time and I don’t want to be a jerk by keeping it to myself so I’m going to turn that course in to an affiliate product that I will sell for a few hundred bucks.

Before I can sell it I have to get a solid book of testimonials to use as proof that it works, so for now, to get full access to the course where I share My #1 Most Profitable Secret For Making Money Online, all you have to do is join my email list.

I’ll email you a link to the first video where I share My #1 Most Profitable Secret For Making Money online, and when you confirm your subscription you’ll start getting a new link to a new module of the course every day for 4 days.

At the end of the couse, if you’ve been following my instructions, you will have built your very own internet business, and you should be well on your way to making huge piles of money online. Put your info in to the form below and click the blue and red button to get access to my course which includes everything you need to change your life forever.

Imagine Getting Paid Every Time One Of Your Friends Buys Something Online.


Soooo….. I’ve always thought that the home based business world would benefit tremendously if someone would use the typical home based business compensation model but with a consumer oriented product rather than just for selling business opportunities.

Almost all of them sell the business, which is just selling the business, and oh by the way it comes with this magical bottle of juice or ebook or whatever.

Really though, nobody wanted the magical bottle of juice in the first place, they just to earn commissions selling the magical bottle of juice, so as soon as they figure out they’re gonna have to learn some things and do some work before they can start making money they stop buying the product and you stop getting commissions.

That’s why there really is no such thing as residual commissions, all the money is from new people joining, because most people don’t buy the products for very long.

Anyways, I finally found a consumer oriented home based business and I won’t be sharing what it is with you right now, I’m going to be buying a license to sell their service and testing it out for myself over the next couple weeks.

If you’re interested in something like that, a home based business where you can actually get paid for selling a product to a consumer, one that’s likely to continue buying the product week in and week out for a long time and even maybe for the rest of their lives…

…then make sure you keep your eyes peeled for my next email as I’ll be keeping you updated with my evaluation of this business opportunity. Remember, the business is consumer oriented, which means I get paid for selling stuff to consumers, and I don’t care if you decide to  build this one with me or not.

You could be putting your marketing effort in to getting life long customers who are actually benefiting from the product they’re buying, so they’ll keep buying it, for ever.

Rather than ‘selling the dream’ to 100 people knowing that maybe 1 of them will ever actually benefit from what they’ve bought, you can sell something that actually helps everyone who buys it so much they’ll keep buying it forever.

Anyways, make sure you’re on This List so you’ll get updates from me about my progress with this new consumer oriented home based business.






The $4.2 Million Training Class pt. 2

Apple is awesome because it’s so easy and intuitive to use that there is no user manual required. When you’re building a business you should try to achieve that for your customers. Create such a painless user experience that you don’t need to do lots of teaching and training for them to use your stuff.

Every marketing promotion should be based on 3 things.

1. Ultimate marketing system

This isn’t really necessary if you’re only wanting to make a few thousand dollars or something like that, but if you want to make millions then this is a requirement. You’ve got create your own marketing system so you can sell whatever you want. That way if a business folds or loses favor in the marketplace you can just promote something better.

This is here you are able to multiply your income every month rather than adding to it.

My mentor figured this out on accident while promoting the Directory of Ezines. He started out just sending traffic to an affiliate sales page and realized that everyone else was doing the same thing.

Eventually he started trying to think of ways to stand out. First he set up a custom landing page and that was ok because he was building a list, but eventually he learned about creating a pre frame sequence.

The ultimate goal is to make more money from the same traffic while also building a relationship with the list so you’re building a bigger buyers list while positioning yourself as an expert.

The first step is to make up a cool name like ‘Magic Money Machine’.  On the landing page keep it simple ‘Hey there, my name is Joseph Wilson and I want to give you a free gift, it’s called the Magic Money Machine, it’s something I’ve used personally to make myself a bunch of money and I want to give it to you for free so punch in your email address and click the show me button and you’ll be redirected over to it’

The actual Ultimate Marketing Machine should be kept super simple, 3 steps max. It’s basically going to be a video series where you’re showing them how to do something and telling your story. Introduce yourself and start positioning yourself as an expert while still just being yourself.

Know your story ahead of time and work it in to your training but be yourself. Get comfortable infront of the camera. If you’re not comfortable infront of the camera then get comfortable infront of the camera. This will affect your conversions dramatically.

Be genuine, but know your customer and don’t be to much of an asshole, you’ll create to much of a disconnect and they won’t resonate with you. Talk to them with some authority, but as if you were talking to your friend.

Have you ever had a hobby that you were really passionate about and you talked about with your friends. The training should be done in a way that creates a feeling of ‘positive expectancy’, or as another mentor of mine said ‘brightness of future’. They have to believe that they’ll be able to do whatever you’re teaching them.

The first time my mentor tried this his conversions went from 2-4% all the way up to 15% without changing the traffic, product, pricepoint etc… just by building an Ultimate Marketing System rather than using a default sales page.

The last and final step is to let other people use the Ultimate Mating System for free because it’s building your credibility to all of their lists and all of their traffic so over time you’re benefiting from everyone elses traffic. AND you’re co registering the leads to your own list so you can send out follow up emails on the users behalf so they’ll stick around.

He did mention that he hired a programmer to build it for him but that in a few months people won’t have to do that in the future, which I think is a reference to a piece of software that he’s endorsing.

So the whole point is to stand out and give people a much more compelling reason to buy something through your link than everyone elses link. Another benefit is that you’ll be able to overcome the whole ‘saturation’ problem that happens with all the popular and easy to find traffic sources.

Map it out on paper

Hire a php coder.

2.Mass auto leverage

3. Traffic


The 4.2 million dollar training.


I watched some training earlier today from a mentor of mine, it was called ‘The 4.2 million dollar training’, because he explained exactly how he made 4.2 million dollars in 15 months, out earning everyone who was already in the company for a couple years, and still hasn’t been out earned since he left about a year ago. Pretty intense.

This guy is a real marketing master. He’s studied other masters and ‘made it his own’. I’ve been working with him for a while now and this is the first time he’s shared this information in it’s entirety so you should read this post all the way through, you won’t be getting this stuff for less than $10,000 anywhere else.

This training was broken down in to 5 big ideas and some very high level marketing strategies.

Here are the 5 big ideas:

1. Have a clear target that you can actually see.

What do you want your business to look like? What do you want your life to be like?

Write this out in a detailed description, gather up some photos etc… and look at it several times a day. This will focus your mind on your goal. It’s convenient to just put this stuff on your phone. Most people have their phones all day, so you can easily save this on your phone and read it a few times a day. When you wake up, at lunch or on breaks, and before you go to sleep are minimums.

Your target should be big enough to stretch and inspire you.

You must know exactly why you want this stuff. Connect the dots between your emotional stuff and your target. Your family, pride, desire to show off, prove people wrong, whatever. The key is to get emotional.

2. Mentor and/or Role Model

We all stand on the shoulders of giants.

Find someone who has what you want and model them. The real key here is to model what they do, not what they say. Do what they do to get the same or at least similar results. What exactly are they doing and why?

Even the highest earning marketers have mentors. Dan Kennedy, Tony Robbins, Dave Wood, Ray Higdon etc… they all have mentors.

Where are they going? What’s their big vision?

Cancel the noise. Ignore everything that brings you down, is negative, and anything that isn’t directly related to reaching your target.

3. Develop Success Habits

Self-help- constantly expand your thinking. Read, Read, Read. When Donald Trump met Dan Kennedy the first thing he said is ‘What three books are you reading right now?’. In one of Trumps books he said he reads at least a few hours a day, often up to 4 hours a day. He doesn’t sleep much so he spends the extra time reading, gaining an advantage over everyone who is asleep.

Develop self confidence.

Maybe start with a 30/30/30 challenge: read for 30 minutes a day, listen to an audio for 30 minutes a day, and keep it up for 30 days. This will literally rewire your brain. Just do it.

Resourcefulness – Refuse to accept ‘cant’ or ‘impossible’ as an outcome, if you want something you can have it. It’s easy to accept no, and most people do, if you’re resourceful you just figure it out. Not waiting on other people to do things, not waiting for circumstances to align, just making it work. Whatever it is. Read ‘self-reliance’ by Emerson 10 or 20 times if this seems ridiculous.

Decide to not be typical: retrain your brain to enjoy doing stuff that’s good for you, despite that most people don’t like it. If you really want to be successful, and you know that doing a 30/30/30 challenge, why would you not want to do it? You brush your teeth every day because it’s good for your teeth, do you like the feeling of having a dirty mouth? Food and plaque built up on your teeth? Of course not, you love brushing your teeth to keep your mouth clean. Doing other stuff that’s good for you should be the same way.

Change ‘I should’ and ‘I have to’ to ‘I want to’ and ‘I get to’. Be positive about doing the things that you know you need to do to be successful. Be grateful that you can do those things, there are people who can’t.

4. Believe in what you’re selling.

We make money by selling stuff, it’s nearly impossible to sell something that you don’t believe in, unless you’re a sociopath or a great actor. If you don’t believe in what you’re selling, start selling something else. I love what I’m selling, if you’re in the market for something awesome and profitable that you can really stand behind and be proud of selling then check this out.

Click here to see what I’m selling.

You should be selling something not just to make a buck, but also to benefit the world by getting it out there, because it helps the people who buy it. Don’t focus on the product, but the outcomes the customers will get. Don’t think of the product, think of the outcome is causes. Don’t think about selling drills, think about selling holes.

When I’m thinking about selling iPas2, I don’t think of the fact that it’s the best business for newbies AND experts, or that it has a better tracking system than any other business out there, or that the margins are incredible and the overhead is very low, but that it’s creating time and financial freedom for other people and their families. It’s not a business, financial and time freedom for someone else’s family.

5. Marketing and Systems

Create yourself an Ultimate Marketing System.

Traffic: it’s not what you know, it’s who you know.

Don’t add, multiply! You can grow your business by yourself, by doing a ton of personal production, you can keep adding income every month by yourself. With a team, you can multiply your income every month.

Advanced Marketing Training


What is your business perception?

If it were a building, what would it look like? Light and well ventilated or stinky and dark? Landscaping? Siding, stucco or brick? Lots of windows or totally closed up. Is it a trailer, sky scraper, or a resort?

The way your building looks and is perceived will determine what kind of people show up to do business with you. Do you think there are different people showing at the super 8 than there are to the Trump tower? Of course.

Who do you want to attract? If you’re using a business with a funnel that incorporates lots of back end high ticket upsells, don’t you want to attract people who are likely to buy the high ticket upsells or would you rather just focus on find people who will buy the $7 trial and the $47 monthly rebill? Of course you want to earn the $2000 commissions as frequently as possible because the $7 and $47 don’t have much of an impact on your business.

You’ve gotta stand out, you’ve gotta look different from everyone else. If you’re using the same landing pages and the same sales process as everyone else, you will get small or no results. Even if you just started, it’s way better to stand out a little because you’re not prepared to stand out in a huge way than it is to not stand out at all.

The Path to 7 Figures

If you use these 3 things with any product at all, you can make a million bucks. This is not for beginners.

1. Your ultimate marketing system.

Like BIM or iPas or iPas2, or 24 hour cash machine or 24 hour traffic machine.

2. Mass Auto Leverage

THe idea here is to get other people to send you traffic in exchange for some advanced ‘lead magnet’, or as a free trial, or to help them build their business over their first 3 days or whatever. It’s all API based.

3. Traffic

Google is launching a video ad platform that should be able to deliver super cheap traffic for a while. Even if that doesn’t work out, you can always use CPA networks to get double opt in leads for $2-$3.

He also talked about his relationship with the biggest data broker in the industry. Basically this guy owns about a billion records, which are just contact info. for about a billion people, which you can buy or rent from him and if you really know what you’re doing you can turn it into a huge pile of money. I’ve not really studied this very much and my mentor didn’t elaborate so I won’t speculate but I’ve always thought there was something like this going on.

At this point the training had been going on for like 2 hours and he started pitching his 3 day coaching program for like $15,000! The funny thing is that he’ll easily sell it out and he’s taking 20 people in the first round. Think about that, he’s so good at what he does that he’ll make $300,000 for 3 days work. Pretty incredible.

Click here for part 2 where he actually goes through the actual business model he’s been using.






Dan Kennedy AND Frank Kern? Just Read This Already.


I finally started sifting through my emails and I found an email from Frank Kern with a link to an interview he did with Dan Kennedy. One of the best living marketers interviewing the best living marketer, pretty awesome!

It’s an hour long so I won’t go through it all but his main points as the go through them. It’s basically an interview about Dan Kennedy’s new copywriting course that Frank is selling.


 People Buy Emotionally and Justify Rationally

The first thing they talk about and a recurring theme is that he thinks the most important thing to remember and focus on when selling is that people buy emotionally and justify it rationally so you should intentionally identify and use emotional hot buttons to sell your stuff.

He calls them ‘E-Factors’. And talks about how to hit different emotional hot buttons and uses the ridiculous example of how to hit on lust in a non lust related decision. When a CEO is looking at moving his company he’ll have to confront the fact that his wife might not want to move, which has nothing to do with the health of the company, and despite that he’s been married for a few decades he still wants to get laid once in a while so while Dan wouldn’t suggest using the overt headline ’27 reasons why you should move your company to Oklahoma and still get laid’, he says it’s the elephant in the room and needs to be addressed.

Some Demographics Matter, but Psychographics Matter More

Dan talked about his current client, the state of Oklahoma, where before he worries about convincing people that they should move their business to Oklahoma, he has to convince them that they need to leave their current state. He calls this the progressive agreement process. They have to go through a logical ‘yes’ sequence before they buy your stuff.

Also, he talks about knowing what demographics are useful and which ones aren’t so you can write to them. People who are likely to move to Oklahoma are socially and politically conservative because the people who are already there are socially and politically conservative so that’s who he writes to. Income doesn’t really matter that much, race doesn’t matter that much, age doesn’t matter that much. It’s much more important to focus on selling the conservatives because they’re much more likely to actually move their business to Oklahoma.

The importance of a Unique Selling Propostion

You really need a Unique Selling Proposition, despite that even some of the best marketers on earth who teach this don’t have one. Stop using the excuse ‘I can’t make what I do Unique’, to that he says then change something about your business to make it unique.

You can go from niche to generic, generic to niche, from generic to multiple niches, you can require your customers to show up naked (unique attribute from a new company that sells sex toys).

The goal of your USP should be to focus in on as narrow a customer as possible. Focus on a very specific narrow Psychographic and demographic definition of your target customer and build your USP around that person. If there are lots of different kinds of people who like to buy your stuff and for different reasons then market to them all differently. With the magic of the internet this kind of target is brain dead easy to do.

The Magical Power of a Swipe File

Dan talks about how to avoid sitting infront of a computer or a legal pad without writing anything. He says the key is to have your own swipe file of ads that you’ve collected or purchased over the years. He has a whole room full of it and if he get’s stuck even for 30 seconds he just goes in to the room and starts looking for something to copy or model.

If he’s selling something he’s never sold before, he’ll go buy all the related magazines, watch all the movies they watch, all the tv shows they watch, google stuff that they goodle etc… so he’ll have a huge pile of stuff to write from. This gives insights about what they’re currently responding to and gets your brain to be immersed in the material so you’ll just naturally write better to them.

Having been a one on one salesperson for a particular product or market can be immensely useful for this process, even recording a live sales conversation and having it transcribed works well. Preferably of the best sales person in the company.

Headlines are Important but so are Openings

The headline is important because it get’s you to read the opening (first couple paragraphs), but the opening is also super important because it gets them to read the rest of the sales letter (or watch the whole video).

Frank Kern Got a Haircut

Frank got a haircut!
Frank Kern Interviews Dan Kennedy about his new copywriting product.

It’s funny to see Frank Kern with a jacket and a haircut. I’ve been going through his older programs where he’s still playing the ‘lazy stupid surfer guy’ role with long hair and t-shirts.

Sales Letters Can Make Your Rich

Some sales letters have been mailed for 11 years without even changing a single year, and there have been successful campaigns only minimally changed for around 25 years. It’s really pretty incredible what a great sales letter that really understands and speaks to the customer can do for a business.

Anyways, I don’t really have anything to sell you right now, just wanted to get this to you because I learned some things from it and I think you probably can too. If you’re not already making money online, or you’re in the market for something better then check this program out. I’ve been using it to make a bunch of extra money and so have thousands of other people. In this video you’ll see some proof and when you start your trial you’ll get a 3 day follow up series with my 3 step process for turning it in to your very own ‘Magic Money Machine’.

How To Get More Conversions.


I’m writing this post after watching a team training from the iPas2 guys. The whole point was to show people how to get more conversions out of the iPas2 system. It does a pretty good job on it’s own, but when you’re scaling a business even a few percentage points increase in ROI can mean quitting your job a few months sooner or reaching your first million a few months sooner, reaching your goal, whatever it is.

The main things they talked about were 3 fold:

1. Track everything. Two of the speakers talked about this. iPas2 has a tracking system built in to it so you don’t have to pay for extra tracking software, but if you don’t have access to it for free then you need to go ahead and pay for it.

You need to be tracking a few different things.

One, you need to be tracking front end sales from different traffic sources. This is the most important thing to track because you can do more of what works and less of what doesn’t. Also, front end sales are more important than back end sales because when you’re reinvesting all or a portion of your commissions you can grow your budget much faster if you get paid more faster. It’s much better to get paid $1000 today than it is to get paid $2000 90 days from now because if you get $1000 today you can reinvest it and earn $3000 or more between now and the next 90 days if you keep reinvesting.

Two, you need to be tracking individual links inside follow up emails. This is important because it’ll help you understand what gets people to click you links and what gets people to buy your stuff so you can re-use the same emails and talk about the same subjects in the same way while also avoiding the subjects and angles that don’t work.

Three, you need to track individual links in individual blog posts. Your blog can be used to get traffic if you learn about SEO (iPas2 has some SEO training inside, if you’re in iPas2 then use that, if not, then just buy some training or hire Rob Fore to do it for you), and you can send your email subscribers to your blog posts to build a better relationship with them as well as getting them to buy. Blog posts can be purely informational, entertaining or sales letters cleverly disguised as training or entertainment.

2. They talked about putting a video on the pre-sell page. Lots of people want to just hide behind their keyboards and make a million bucks, and while that’s possible it’ll happen faster if you put some videos together. Just share any and all positive results, even if you just got a few subscribers or made your first $20. That stuff works. Also, do you think they’re more likely to open your future emails if they’ve seen a video of you or if they haven’t seen a video of you? Think about it, they see a sales video with a leader and then get emails from you… what incentive do they have to listen to you? Won’t some of them just go join the leader?

3. Copy what works. Get on everyone elses lists and copy them. Not exactly, but use the same ideas. Also, learn their success stories so you can tell them, especially if you don’t have your own yet.

That’s it for now, this stuff can be transferred to any business so apply it and start lining your pockets!