All posts by Joseph

Is manipulating people bad?


The best marketers are the most manipulative, but is that a bad thing? Is it bad to be manipulative? I think it’s an “the ends justify the means” situation. (In marketing at least…)

If you’re manipulating people in to do things that hurt them then in your case manipulation is bad, but if you’re manipulating people in to doing things that are neutral or good for them then manipulating people is good or neutral.

No matter what you’re selling, you have to accept that your primary goal is to manipulate people. Your primary goal is to manipulate them in to buying something that they wouldn’t otherwise buy, that’s how and why you get paid.

Dan Kennedy has talked about this a few times. He said that some people aren’t cut out for marketing because they are to squeamish.

Dan Kennedy is comfortable with manipulation, are you?
Dan Kennedy is comfortable with manipulation, are you?


The truth is, if you want to make money selling sausage, you have to learn how the sausage is made. If you want to make money marketing you have to learn how to manipulate people. Maybe that’s not a very good metaphor, but the point is that if you want to be truly great at marketing you will have to learn to manipulate people.

9/11/15 Update On My Affiliate Marketing Business


Sooo… It’s been a little while since I’ve written anything so I figured I should just give you an update on my business.

I’ve completely exited the ‘make money’, ‘work from home’, ‘get rich quick’ and ‘business opportunity’ markets and I’ve stopped buying solo ads.

The longer I was in those markets, the more I learned about it, the more I made friends with people who sell stuff in those markets, the less I wanted to be part of it.

Most of the money made in those markets is made by selling crap to suckers and I don’t want to be part of it.

I don’t want to say much more about it publicly so I’ll just leave it at that.

I’ve completely started over with a different group of affiliate products that serve businesses. It sucks to go from making a little money to losing money but I think it’s a better long term business model.

Also, the ultimate plan is to be in a market where I can get vertically integrated or maybe sell the site and the income from it.

So here’s the current strategy:

Create persuasive content that sells affiliate products using traffic from Googles networks. Search, Display, and YouTube. The focus on selling products that pay residuals in markets with long customer lifetimes.

I’m building out a website with lots of useful ‘how to’ content on it that will help people while selling them stuff.

There are a few big competitors promoting the same stuff which is good and bad. It’s good because they wouldn’t be promoting it if it wasn’t profitable, it’s bad because they have already bidded up the price of the traffic so I have to do 2 things to compete with them and make money in this market:

1. Create content that is more persuasive than theirs. I’ve gotta get more revenue out of each click than they do so I can afford to pay more for the traffic than they can.

There are some serious drawbacks to this strategy. It can be expensive. It’ll require lots of split testing.

They might be taking a loss on the front end and making their profits on the renewals. This could mean that I’ll never get the front end offer in to profit, or that I might never get it in to profit at a big scale.

This would be very hard for me to overcome. I’m currently operating on the belief that they’re making money on the front end of their business and that when my content is good enough I’ll be able to do that as well.

I’m taking a big chance here.

2. Find cheaper ways to advertise the content. Usually an affiliate marketer is really good at one traffic source, so if I can find a traffic source that they all suck at I can find my profit there.

Their sites are very text and screenshot oriented. My plan is to start running YouTube traffic because my site has lots of videos on it.

Most of them have YouTube channels and are getting sales from YouTube, but they don’t seem to be advertising very effectively on YouTube. I think this is where my opportunity is in this market.

The only thing that really matters in digital direct response sales…

No matter which strategy I’m using, the only thing that matters is getting the EPC to be bigger than the CPC. Getting the earnings per click to be higher than the cost per click.

Everything else is bullshit. Engagement, likes, shares, comments, clicks, opt in rates etc… are all useful for making strategic and optimization oriented decisions, but ultimately ECP vs. CPC is the most important statistic to monitor and work on and make decisions on.

So far it’s not profitable but I’m still optimizing the landing pages, and getting used to Google’s advertising network.

Google is a real pain in the ass to deal with but for the products I’m selling I’ve gotta be on Google to scale up in to full time income (so I don’t have to go back to working at a job) so I figured I might as well start there.

I tried Bing out first but there’s just not enough traffic on that network for the relevant keywords for my site.

Currently I’m using prosper 202 to track my traffic and I’m using Sumome’s heatmap to optimize the pages.

I haven’t actually set up split tests yet, but I’m learning how to use php so I can set up a self hosted rotator script. I’ll share it with you when I get it sorted it out properly.

Really I should have been split testing from the beginning but I wanted to get started running some traffic to see what would happen right away.

I want to point out that I’m not trying to direct link any affiliate sales pages and there’s a good reason for that: You google account is ‘linked’ to any site that you link to, even if the campaign is never approved and never runs.

If you link your google advertising account to a site it’s linked to that site forever. If google changes their content policies you’ll have to change your content to make it compliant with the new policies or your account will be suspended.

If your account is linked to any sites that you can’t change then you’ll have to go through the hassle of creating an account under someone else’s name or find some other way of getting another account with them.





How To Avoid Getting Scammed


I’m embarrassed to admit it, but I was recently scammed. The sad part is that I’ve known of this guy for a while and he really seemed like a stand up dude. I’m really disappointed about how he’s treated me.

Anyways, I paid him for his mentorship and access to a course he created. The course was crap and I’ve yet to get anything but excuses out of him. Much less any useful mentorship…

Before I paid him he gave me every assurance that he would happily refund my money if I wasn’t satisfied and after several very direct refund requests he has stopped responding to me completely.

In the grand scheme of thing’s it’s not that big of a deal but honestly it really pisses me off. I don’t like it when I’m lied to. And I really don’t like looking like a fool.

If I lived within driving distance I would probably go there and smash on him with a baseball bat or stick a gun in his mouth.

Well… probably not… it’s not worth going to jail, but that’s how pissed off I really am.

To be clear, the above statements don’t constitute a threat of any kind. I’ll be handling this matter through the courts, not by force.

Ok, now that I’ve got that off of my chest, here’s how to avoid being scammed:

1. Never pay someone in a way that you can’t force a refund through a third party. Paypal is great because they have a pretty hassle free refund process no matter who you paid or what you paid them for. But if you paid through some other payment processor you can still file a chargeback through your credit card company.

If someone asks you to send a check, money order, cashiers check, western union etc… that’s a huge red flag that they might be setting you up. They know their product/service is shit and they’re trying to make sure you can’t get your money back.

Even if you sue them there’s pretty close to no chance that you’ll ever get your money back. If you win a law suit you still have to figure out how to collect. You can garnish their wages, put a levy against a piece of property, etc… it’s not like you win and they sign you a check on the spot.

2. If it seems to good to be true then it probably is. 95% of everything you need to know about making money on the internet can be found for free online, and the other 5% won’t matter until you’re big enough to make friends with people who will teach you for free like affiliate managers, vendors, and maybe even other affiliates.

3. Stop looking for a magic bullet. Never get desperate. This is why I failed. I violated rule #1 because I was desperate for a solution. I eventually figured it out on my own anyways. Whenever you notice yourself getting desperate or emotional in general about spending money it’s probably time to take a step back and sleep on it for a few days or even talk to someone about it before pulling the trigger.

I sincerely hope you never have to go through something like this. It really sucks. No matter what, never give up, never stop fighting for your personal freedom.



3 Steps To Becoming Wealthy

What follows is my best advice for becoming wealthy.

1. Make a lot of money

You’re going to have a hard time becoming wealthy making less than $200k per year. It just isn’t possible to become wealthy making less money that that.

If you don’t make very much money at your job, that’s ok, just start a business of some sort and work on it when you’re not at work. I know that’s easier said than done, but it is what it is.

Obviously I think affiliate marketing is a good place to start, but instead of being a lazy marketer relying on traffic arbitrage I recommend building out a website with good content that promotes more than one related offer.

Creating compelling content is a valuable skill now you’re becoming wealthy.

Review sites and ‘how to’ sites work really well. Sign up with an affiliate network and look through their most popular offers asking yourself this question: “How are people using this product/service? What problem does it solve for them?” is a great example of this strategy. They’re one of the biggest Venus Factor affiliates.

You’re goal is to find something that you can become a salesman for by showing people how to use it. Something you can create content for and also buy traffic for.

After you find something like that just create the content and buy the traffic.

The model I follow is this: Create a front end offer that can be profitably advertised. For example, create a how to video or article that solves a problem but requires the visitor to buy an affiliate product as part of solving the problem.

Then, find other related affiliate product, preferably at least one subscription that pays residuals, to promote in a similar way. Ideally, it should be a natural extension from the first offer.

Ie.: Step 1: buy a widget and do whatever with it, step 2: buy a thingamajiggy and do whatever else with it.

2. Save most of it

Becoming wealthy is impossible if you spend every dollar you make. No matter how much money you’re making.

Making money seems hard until you finally figure it out. Once you’ve got a functional scalable business started and growing you’ll find out that it’s much harder to save money than it is to make money.

Your goal should be to live an abundant lifestyle, but don’t be a complete asshole. One sportscar is plenty. You don’t need 3 or 4 of them. If you have a spouse and 2 kids you only need 4 bedrooms in your home. Maybe 5. But definitely not 10.

Even though you’re making a lot of money, you don’t need to eat at a 5 star restaurant every might. Once or twice a week is plenty.

I’m not saying that you should live like a poor person, but don’t be like Vanilla Ice or like most of the people who win the lottery.

Live a good life, but don’t go overboard with it. Make sure you’re saving significant amounts of money, or at least reinvesting it to grow your business, like over half of it.

You can live like that eventually, but not until while you’re becoming wealthy, not until you’re already wealthy.

3. Invest your money intelligently

The number one rule of investing is to never lose money. The second rule is to never forget rule number one.

The best place you can invest your money is in something you control, like your business. Or even in starting a new but similar business.

If you made millions of dollars selling affiliate products with paid traffic then focus on doing more of that.

If you made millions of dollars generating leads for limo companies but you’ve tapped that market out then maybe start a site generating leads for attorneys.

Or create some kind of info product for limo drivers. Whatever you do, stay in a world that you understand.

Don’t invest in things you don’t understand. Don’t invest in real estate unless you understand real estate. Don’t speculate on stock picking or day trading unless you are an expert on the subject.

If for some reason you have to get in to something you don’t understand then at least put some serious energy in to learning about it. Get a job in that industry. Make friends with people who already own businesses in that industry.

I’m sorry…

I’m sure you read this article in hopes of finding something more specific about becoming wealthy than what I’ve written, but the truth is, anybody being much more specific than that is probably trying to sell you something.

It’s probably how they’re becoming wealthy. By selling stuff about becoming wealthy.

I’m just here to help. I have nothing to sell you, Except maybe some marketing tools that you’ll need to buy anyways. At least you’ll need to buy them if you want to run a successful affiliate marketing business.

Here’s one foolproof strategy for making a lot of money as an affiliate marketer: find something that people are already buying and find a way to be the one they buy it from.

As described above, I do this by creating a site full of ‘how to’ articles and videos showing people how to use an affiliate product to solve a problem that seems to have lots of search traffic.

Search terms like ‘how can I lose weight, how to lose weight. weight loss diet, best diet for weight loss, lose weight fast’ etc…

Another piece of advice, look for something that businesses buy, businesses have money, easier to make sales. If you can show them that it’s worth more than it costs then they’ll buy it every time.

Anyways, I hope that helped you. Now go do some work!

How to decide what Clickbank products to promote.


One of the biggest struggles for new marketers is figuring out what Clickbank products to promote. I felt the same way when I started and I hear that question all the time.

The truth is: its not a big deal. Just fucking pick something already. If other people are making money by selling it then you probably can too.

Below is a little guide I’ve prepared for you to help you figure out what Clickbank products to promote so read it, follow the instructions, and start doing some work.

You really don’t need to spend a lot of time figuring out what Clickbank products to promote. Just pick one already…

There are really only a few  things to consider when deciding what Clickbank products to promote:

#1: Look for Clickbank products to promote that other affiliates are already promoting.

This advice was intimidating to me when I first got started because I was afraid of competition. I thought it would be better to promote a product that didn’t have much competition.

The truth is, it’s much better to promote something that lots of other people are promoting. Pick Clickbank products to promote that are already popular with other affiliates.

There might be some unknown offer out there that converts like crazy but you aren’t smart enough to look at an offer and decide if it’ll convert traffic in to commissions or not. Nobody is.

The numbers don’t lie. The only way to know is to spend a lot of money testing to figure out which Clickbank products to promote or just pick something that other people are already promoting.

The best way to figure out whats converting well is to find something that lots of other people are already promoting.

To do this just go to the Clickbank homepage and click the ‘marketplace’ link at the top of the Clickbank page, click the magnifying glass button with an empty search box to see all of the offers on Clickbank and then sort them by Gravity.

High gravity = lots of promoters making lots of sales

#2: Pick something with wide appeal

You want to pick something that appeals to almost everyone so there’s a lot of traffic available.

Offers that only appeal to a really small group of people tend to be dominated by a few big time affiliates who will just outbid you for the traffic until you give up and go away.

If you pick an offer with wider appeal then you stand a much better chance of finding some direct linking profits so you won’t have to mess around with learning how to build landing pages at first.

You should eventually test out landing pages, but in the beginning just look for direct linking profits. This is also known as traffic arbitrage. But it just means that you’re sending your traffic right to the offer.

Another benefit of picking a big market is that if the offer you’re promoting goes away then you can just pick a new one. Offers always eventually go away. There will always be competing offers in big markets so you just pick a new one. No big deal.

Sometimes the market gets saturated and the offer stops converting, sometimes the company who owned the offer decided to stop using affiliates, sometimes they just go away. It happens. Just part of the game.

Weight loss, make money, disease cures, dating, anti-aging, and skincare are evergreen. People always want to live longer, look better, get laid more and make more money.

Just pick something already!

Honestly I had planned on giving you a 5 step list because 5 seemed like a good number but I’m really not sure what else to say. Just pick a big market and pick an offer that’s converting for other marketers.

That’s all there is to it. Honestly the offer is the least important part. The important part is what you do to promote the offer. Do your research, set up your tracking, get some traffic and start optimizing.

If you pick an offer that’s converting and you’re not getting conversions it’s you, not the offer. Accept responsibility and start developing your skills. Stick with one good offer until you figure it out.

You’re the magic bullet.

Note: I know there is at least one person reading this hoping that I would reveal the super top secret underground offer that I’m promoting, you know, the one that sucks money out of peoples wallets on autopilot like an out of control vacuum cleaner and then deposits it in to my bank account.

It doesn’t exist. Sure, some offers convert better than others, but I’ve already told you how to find out which ones convert. Just pick one from the top 20 gravity list on Clickbank.

There’s no magic secret system that’s going to make you rich. Stop looking for it. There’s a whole industry around selling stuff to people who are looking for a magic bullet.

I’ve read books about it. It’s called the opportunity market. Don’t be part of the opportunity market unless you’re selling something to those people.

You’ve gotta learn the skills and do the work. Learn to buy traffic. Learn to track your results. Learn to optimize your traffic campaigns. Learn to create pre-sell pages. Learn to split test.

That’s the magic bullet. You’re the magic bullet. You’re gotta become more valuable. You’re gotta become the source of your income. All good things come from becoming more valuable.

Now you know what Clickbank products to promote so pick one and start doing work. No more research, no more fiddling around, just get started.

Bing is a good place to start getting traffic. Check out this guide on setting up and optimizing a Bing traffic campaign.

Direct linking on sitescout? Could it really be that easy?

Sooo… I recently started playing around with banner ads because I realized I had a bunch of money left in a sitescout account and I accidentally got some positive results.

Basically I just picked a high gravity clickbank offer, downloaded their banners and ran then against what I thought was a pretty common sense custom audience.

I set my daily budget to $20 and blew threw it to $55 in less than an hour lol… oops… but I got a conversion. So that’s good. Even better: I overpaid by either $15 or $30 for the traffic because I didn’t have my campaign set up properly so I would have been close to profitable or maybe even break even without even optimizing the campaign at all.

Needless to say I set up a new campaign with some seriously narrowed town targeting so it’ll be easier to optimize.

I went from like 9 audiences and 30 banners (3 different sizes) to 2 audiences and 10 banners (1 size). I’m still waiting for the campaign to be approved but I’m starting to think sitescouts approval committee doesn’t  work weekends because they sure are taking their sweet ass time approving my campaign…

Anyways, I’ll post again when the campaign has been approved and I’ve got some more conversions so I can start optimizing the campaign.

Honestly I’m not sure if I should be optimizing on placements or ads or both? I’ve never done banners before. I guess I’ll just have to look at the data to see if there’s a clear correlation.

It seems like different banners would perform differently on different placements. It’ll take some time to get all of that worked out I suppose.

SiteScout doesn’t have a token for tracking audiences so you have to set up separate campaigns for each audience to track their performance against each other.

The cool thing is that SiteScout lets you track individual ads and placements there’s a lot of room for optimization.

Note: I’m not creating any content for this campaign, it’s all direct linking (AKA traffic arbitrage) so I might be able to create some of my own content and get much higher conversions.

If you look at you’ll see where most of the traffic is coming in from for a particular offer. For the one that I’m promoting, most of it is coming from a few flogs (fake blogs) which means it’s probably profitable to create some content.

If I’m getting in to profit so easily by direct linking some banner traffic then the margins must be huge with some good content.

Well… It’s getting late here so I’m gonna go to sleep,


ClickFunnels Is Better Than LeadPages, So I Use That Now And I Think You Should Too.


You’re on this page because you watched a video or read an article of mine that recommended using LeadPages, and while LeadPages is OK… ClickFunnels is waaayyyyyy better.

So please, instead of using LeadPages, click this link and ClickFunnels instead.

I would add some tutorials for ClickFunnels to show you how awesome it is, but the training videos available inside their members are so awesome that I really think you should just set up a free trial acccount and watch those so click here now and set up your free trial account so you can watch their videos.

The Most Important Thing I’ve Learned About Marking Money Online


Over the last few months I’ve been studying how I can be making money online with affiliate and CPA marketing. It’s been pretty mind blowing. The people in this world are making tens of thousands of dollars a day, and they don’t talk about it.

The richest affiliate and cpa marketers are people you’ve never heard of, they’re usually solo operators just quietly and discreetly making money online to the tune of $50,000+ per day.

It’s pretty crazy really. Some of them do some coaching and have mastermind programs, but they’re charging a minimum of $20,000 per day to work with anyone.

Anyways, I wanted to talk briefly about how studying these guys business models has changed my thinking:

1. They aren’t attached to a particular offer or product. People in the biz opp world are usually stuck trying to sell a particular product. Super affiliates promote whatever is the most profitable thing to promote.

2. Because they aren’t attached to a particular offer, they focus on learning how to monetize an audience. They figure out what a particular group of people like to buy, and how to sell it to them.

3. They test and track absolutely everything. Every single variable in  their business is constantly being split tested, even for a 1% increase in results. This is a never ending process.

4. They don’t depend on things they can’t control. If they can’t control a particular offer, (they don’t own the business) then they don’t allow themselves to become dependent on it. So if it goes away, their income won’t be drastically affected.

The most important part for non super affiliates to understand it #1 and #2.

Instead of thinking about how to sell a particular product or service, think about how to solve a particular problem. Try to understand the beliefs and desires of a group of people and sell solutions that are consistent with their beliefs and desires.

I have a friend who made a 1 million dollar profit last year with one single offer and 1 single traffic source. He understands that audience so well that if all he did all year was promote that offer to those people, he still would have made a million dollars.

It takes about an hour a day (maybe less) to promote a single offer with a single traffic source.

Imagine making a million dollars in a year and only having to work an hour a day?!

That’s the power of knowing how to sell to a particular audience’s beliefs and desires.

Even if the offer he’s promoting goes away, he’ll just find another one. No big deal. Because he knows how to sell to those people.

Anyways, I tell you all that to tell you this: If you really want to make a lot of money as a marketer you have to learn everything you can about a particular audience.

Who are you selling to? What do they believe? What do they want?

How can you sell your stuff to them in a way that gets them what they want? How can you use their existing beliefs to sell it to them?

Read the previous paragraph again.

I hope that helps.

Get Response Review

Get Response Review


In this article I’m going to be reviewing my favorite autoresponder service Get Response. I’ve used several other and have decided that I like Get Response the best. Aside from that it’s inexpensive, their support is awesome, their deliverability rates and it’s easy to use, they get emails delivered.

They get more emails delivered than any other service I’ve used. For some technical reasons that I barely understand, some autoresponder companies get more emails delivered than other. And as far as  I can tell, Get Response works the best.

I’ve used get response to help me make money online in several different ways. Affiliate marketing, online MLM companies, and recently I’ve even been using it for CPA marketing. It’s pretty versatile.



How To Get 85%+ Opt In Rates From Solo Ads And My Super Top Secret Underground Traffic Source (Pleast don’t share this post).

Click play and follow along to see how You Can Get 85% Or Better Opt In Rates From Solo Ads.

ClickFunnels: Click here now to get a free trial account with ClickFunnels.

Get Response: Click here now to get a free trial account with Get Response.

ClickMagick: Click here now to get a free trial account with ClickMagick.

The Traffic Source: Click here now to use my super secret underground traffic source.

Setting up some solo ads while smoking a cigar and drinking some beer.
Setting up some solo ads while smoking a cigar and drinking some beer.

There are two secrets for getting crazy high opt in rates from solo ads.

1. You have to have a great landing page with an even better exit pop.

2. You have to use a high solo ads provider to buy solo ads from.

Watch the video to see how you can build an awesome landing page with an even better exit pop and click here now to get the best solo ad traffic available in the industry.

In order to make money online you need to do 3 things:

1. Find an offer that converts traffic in to buyers. I use this one.

2. Find a really high quality source of solo ads that’s super targeted for your offer. I use this one.

3. You need to build a landing page that gets crazy high opt in rates. To do that just follow the instructions in the video at the top of the page.