The $4.2 Million Training Class pt. 2

Apple is awesome because it’s so easy and intuitive to use that there is no user manual required. When you’re building a business you should try to achieve that for your customers. Create such a painless user experience that you don’t need to do lots of teaching and training for them to use your stuff.

Every marketing promotion should be based on 3 things.

1. Ultimate marketing system

This isn’t really necessary if you’re only wanting to make a few thousand dollars or something like that, but if you want to make millions then this is a requirement. You’ve got create your own marketing system so you can sell whatever you want. That way if a business folds or loses favor in the marketplace you can just promote something better.

This is here you are able to multiply your income every month rather than adding to it.

My mentor figured this out on accident while promoting the Directory of Ezines. He started out just sending traffic to an affiliate sales page and realized that everyone else was doing the same thing.

Eventually he started trying to think of ways to stand out. First he set up a custom landing page and that was ok because he was building a list, but eventually he learned about creating a pre frame sequence.

The ultimate goal is to make more money from the same traffic while also building a relationship with the list so you’re building a bigger buyers list while positioning yourself as an expert.

The first step is to make up a cool name like ‘Magic Money Machine’.  On the landing page keep it simple ‘Hey there, my name is Joseph Wilson and I want to give you a free gift, it’s called the Magic Money Machine, it’s something I’ve used personally to make myself a bunch of money and I want to give it to you for free so punch in your email address and click the show me button and you’ll be redirected over to it’

The actual Ultimate Marketing Machine should be kept super simple, 3 steps max. It’s basically going to be a video series where you’re showing them how to do something and telling your story. Introduce yourself and start positioning yourself as an expert while still just being yourself.

Know your story ahead of time and work it in to your training but be yourself. Get comfortable infront of the camera. If you’re not comfortable infront of the camera then get comfortable infront of the camera. This will affect your conversions dramatically.

Be genuine, but know your customer and don’t be to much of an asshole, you’ll create to much of a disconnect and they won’t resonate with you. Talk to them with some authority, but as if you were talking to your friend.

Have you ever had a hobby that you were really passionate about and you talked about with your friends. The training should be done in a way that creates a feeling of ‘positive expectancy’, or as another mentor of mine said ‘brightness of future’. They have to believe that they’ll be able to do whatever you’re teaching them.

The first time my mentor tried this his conversions went from 2-4% all the way up to 15% without changing the traffic, product, pricepoint etc… just by building an Ultimate Marketing System rather than using a default sales page.

The last and final step is to let other people use the Ultimate Mating System for free because it’s building your credibility to all of their lists and all of their traffic so over time you’re benefiting from everyone elses traffic. AND you’re co registering the leads to your own list so you can send out follow up emails on the users behalf so they’ll stick around.

He did mention that he hired a programmer to build it for him but that in a few months people won’t have to do that in the future, which I think is a reference to a piece of software that he’s endorsing.

So the whole point is to stand out and give people a much more compelling reason to buy something through your link than everyone elses link. Another benefit is that you’ll be able to overcome the whole ‘saturation’ problem that happens with all the popular and easy to find traffic sources.

Map it out on paper

Hire a php coder.

2.Mass auto leverage

3. Traffic


The 4.2 million dollar training.


I watched some training earlier today from a mentor of mine, it was called ‘The 4.2 million dollar training’, because he explained exactly how he made 4.2 million dollars in 15 months, out earning everyone who was already in the company for a couple years, and still hasn’t been out earned since he left about a year ago. Pretty intense.

This guy is a real marketing master. He’s studied other masters and ‘made it his own’. I’ve been working with him for a while now and this is the first time he’s shared this information in it’s entirety so you should read this post all the way through, you won’t be getting this stuff for less than $10,000 anywhere else.

This training was broken down in to 5 big ideas and some very high level marketing strategies.

Here are the 5 big ideas:

1. Have a clear target that you can actually see.

What do you want your business to look like? What do you want your life to be like?

Write this out in a detailed description, gather up some photos etc… and look at it several times a day. This will focus your mind on your goal. It’s convenient to just put this stuff on your phone. Most people have their phones all day, so you can easily save this on your phone and read it a few times a day. When you wake up, at lunch or on breaks, and before you go to sleep are minimums.

Your target should be big enough to stretch and inspire you.

You must know exactly why you want this stuff. Connect the dots between your emotional stuff and your target. Your family, pride, desire to show off, prove people wrong, whatever. The key is to get emotional.

2. Mentor and/or Role Model

We all stand on the shoulders of giants.

Find someone who has what you want and model them. The real key here is to model what they do, not what they say. Do what they do to get the same or at least similar results. What exactly are they doing and why?

Even the highest earning marketers have mentors. Dan Kennedy, Tony Robbins, Dave Wood, Ray Higdon etc… they all have mentors.

Where are they going? What’s their big vision?

Cancel the noise. Ignore everything that brings you down, is negative, and anything that isn’t directly related to reaching your target.

3. Develop Success Habits

Self-help- constantly expand your thinking. Read, Read, Read. When Donald Trump met Dan Kennedy the first thing he said is ‘What three books are you reading right now?’. In one of Trumps books he said he reads at least a few hours a day, often up to 4 hours a day. He doesn’t sleep much so he spends the extra time reading, gaining an advantage over everyone who is asleep.

Develop self confidence.

Maybe start with a 30/30/30 challenge: read for 30 minutes a day, listen to an audio for 30 minutes a day, and keep it up for 30 days. This will literally rewire your brain. Just do it.

Resourcefulness – Refuse to accept ‘cant’ or ‘impossible’ as an outcome, if you want something you can have it. It’s easy to accept no, and most people do, if you’re resourceful you just figure it out. Not waiting on other people to do things, not waiting for circumstances to align, just making it work. Whatever it is. Read ‘self-reliance’ by Emerson 10 or 20 times if this seems ridiculous.

Decide to not be typical: retrain your brain to enjoy doing stuff that’s good for you, despite that most people don’t like it. If you really want to be successful, and you know that doing a 30/30/30 challenge, why would you not want to do it? You brush your teeth every day because it’s good for your teeth, do you like the feeling of having a dirty mouth? Food and plaque built up on your teeth? Of course not, you love brushing your teeth to keep your mouth clean. Doing other stuff that’s good for you should be the same way.

Change ‘I should’ and ‘I have to’ to ‘I want to’ and ‘I get to’. Be positive about doing the things that you know you need to do to be successful. Be grateful that you can do those things, there are people who can’t.

4. Believe in what you’re selling.

We make money by selling stuff, it’s nearly impossible to sell something that you don’t believe in, unless you’re a sociopath or a great actor. If you don’t believe in what you’re selling, start selling something else. I love what I’m selling, if you’re in the market for something awesome and profitable that you can really stand behind and be proud of selling then check this out.

Click here to see what I’m selling.

You should be selling something not just to make a buck, but also to benefit the world by getting it out there, because it helps the people who buy it. Don’t focus on the product, but the outcomes the customers will get. Don’t think of the product, think of the outcome is causes. Don’t think about selling drills, think about selling holes.

When I’m thinking about selling iPas2, I don’t think of the fact that it’s the best business for newbies AND experts, or that it has a better tracking system than any other business out there, or that the margins are incredible and the overhead is very low, but that it’s creating time and financial freedom for other people and their families. It’s not a business, financial and time freedom for someone else’s family.

5. Marketing and Systems

Create yourself an Ultimate Marketing System.

Traffic: it’s not what you know, it’s who you know.

Don’t add, multiply! You can grow your business by yourself, by doing a ton of personal production, you can keep adding income every month by yourself. With a team, you can multiply your income every month.

Advanced Marketing Training


What is your business perception?

If it were a building, what would it look like? Light and well ventilated or stinky and dark? Landscaping? Siding, stucco or brick? Lots of windows or totally closed up. Is it a trailer, sky scraper, or a resort?

The way your building looks and is perceived will determine what kind of people show up to do business with you. Do you think there are different people showing at the super 8 than there are to the Trump tower? Of course.

Who do you want to attract? If you’re using a business with a funnel that incorporates lots of back end high ticket upsells, don’t you want to attract people who are likely to buy the high ticket upsells or would you rather just focus on find people who will buy the $7 trial and the $47 monthly rebill? Of course you want to earn the $2000 commissions as frequently as possible because the $7 and $47 don’t have much of an impact on your business.

You’ve gotta stand out, you’ve gotta look different from everyone else. If you’re using the same landing pages and the same sales process as everyone else, you will get small or no results. Even if you just started, it’s way better to stand out a little because you’re not prepared to stand out in a huge way than it is to not stand out at all.

The Path to 7 Figures

If you use these 3 things with any product at all, you can make a million bucks. This is not for beginners.

1. Your ultimate marketing system.

Like BIM or iPas or iPas2, or 24 hour cash machine or 24 hour traffic machine.

2. Mass Auto Leverage

THe idea here is to get other people to send you traffic in exchange for some advanced ‘lead magnet’, or as a free trial, or to help them build their business over their first 3 days or whatever. It’s all API based.

3. Traffic

Google is launching a video ad platform that should be able to deliver super cheap traffic for a while. Even if that doesn’t work out, you can always use CPA networks to get double opt in leads for $2-$3.

He also talked about his relationship with the biggest data broker in the industry. Basically this guy owns about a billion records, which are just contact info. for about a billion people, which you can buy or rent from him and if you really know what you’re doing you can turn it into a huge pile of money. I’ve not really studied this very much and my mentor didn’t elaborate so I won’t speculate but I’ve always thought there was something like this going on.

At this point the training had been going on for like 2 hours and he started pitching his 3 day coaching program for like $15,000! The funny thing is that he’ll easily sell it out and he’s taking 20 people in the first round. Think about that, he’s so good at what he does that he’ll make $300,000 for 3 days work. Pretty incredible.

Click here for part 2 where he actually goes through the actual business model he’s been using.






Dan Kennedy AND Frank Kern? Just Read This Already.


I finally started sifting through my emails and I found an email from Frank Kern with a link to an interview he did with Dan Kennedy. One of the best living marketers interviewing the best living marketer, pretty awesome!

It’s an hour long so I won’t go through it all but his main points as the go through them. It’s basically an interview about Dan Kennedy’s new copywriting course that Frank is selling.


 People Buy Emotionally and Justify Rationally

The first thing they talk about and a recurring theme is that he thinks the most important thing to remember and focus on when selling is that people buy emotionally and justify it rationally so you should intentionally identify and use emotional hot buttons to sell your stuff.

He calls them ‘E-Factors’. And talks about how to hit different emotional hot buttons and uses the ridiculous example of how to hit on lust in a non lust related decision. When a CEO is looking at moving his company he’ll have to confront the fact that his wife might not want to move, which has nothing to do with the health of the company, and despite that he’s been married for a few decades he still wants to get laid once in a while so while Dan wouldn’t suggest using the overt headline ’27 reasons why you should move your company to Oklahoma and still get laid’, he says it’s the elephant in the room and needs to be addressed.

Some Demographics Matter, but Psychographics Matter More

Dan talked about his current client, the state of Oklahoma, where before he worries about convincing people that they should move their business to Oklahoma, he has to convince them that they need to leave their current state. He calls this the progressive agreement process. They have to go through a logical ‘yes’ sequence before they buy your stuff.

Also, he talks about knowing what demographics are useful and which ones aren’t so you can write to them. People who are likely to move to Oklahoma are socially and politically conservative because the people who are already there are socially and politically conservative so that’s who he writes to. Income doesn’t really matter that much, race doesn’t matter that much, age doesn’t matter that much. It’s much more important to focus on selling the conservatives because they’re much more likely to actually move their business to Oklahoma.

The importance of a Unique Selling Propostion

You really need a Unique Selling Proposition, despite that even some of the best marketers on earth who teach this don’t have one. Stop using the excuse ‘I can’t make what I do Unique’, to that he says then change something about your business to make it unique.

You can go from niche to generic, generic to niche, from generic to multiple niches, you can require your customers to show up naked (unique attribute from a new company that sells sex toys).

The goal of your USP should be to focus in on as narrow a customer as possible. Focus on a very specific narrow Psychographic and demographic definition of your target customer and build your USP around that person. If there are lots of different kinds of people who like to buy your stuff and for different reasons then market to them all differently. With the magic of the internet this kind of target is brain dead easy to do.

The Magical Power of a Swipe File

Dan talks about how to avoid sitting infront of a computer or a legal pad without writing anything. He says the key is to have your own swipe file of ads that you’ve collected or purchased over the years. He has a whole room full of it and if he get’s stuck even for 30 seconds he just goes in to the room and starts looking for something to copy or model.

If he’s selling something he’s never sold before, he’ll go buy all the related magazines, watch all the movies they watch, all the tv shows they watch, google stuff that they goodle etc… so he’ll have a huge pile of stuff to write from. This gives insights about what they’re currently responding to and gets your brain to be immersed in the material so you’ll just naturally write better to them.

Having been a one on one salesperson for a particular product or market can be immensely useful for this process, even recording a live sales conversation and having it transcribed works well. Preferably of the best sales person in the company.

Headlines are Important but so are Openings

The headline is important because it get’s you to read the opening (first couple paragraphs), but the opening is also super important because it gets them to read the rest of the sales letter (or watch the whole video).

Frank Kern Got a Haircut

Frank got a haircut!
Frank Kern Interviews Dan Kennedy about his new copywriting product.

It’s funny to see Frank Kern with a jacket and a haircut. I’ve been going through his older programs where he’s still playing the ‘lazy stupid surfer guy’ role with long hair and t-shirts.

Sales Letters Can Make Your Rich

Some sales letters have been mailed for 11 years without even changing a single year, and there have been successful campaigns only minimally changed for around 25 years. It’s really pretty incredible what a great sales letter that really understands and speaks to the customer can do for a business.

Anyways, I don’t really have anything to sell you right now, just wanted to get this to you because I learned some things from it and I think you probably can too. If you’re not already making money online, or you’re in the market for something better then check this program out. I’ve been using it to make a bunch of extra money and so have thousands of other people. In this video you’ll see some proof and when you start your trial you’ll get a 3 day follow up series with my 3 step process for turning it in to your very own ‘Magic Money Machine’.

How To Get More Conversions.


I’m writing this post after watching a team training from the iPas2 guys. The whole point was to show people how to get more conversions out of the iPas2 system. It does a pretty good job on it’s own, but when you’re scaling a business even a few percentage points increase in ROI can mean quitting your job a few months sooner or reaching your first million a few months sooner, reaching your goal, whatever it is.

The main things they talked about were 3 fold:

1. Track everything. Two of the speakers talked about this. iPas2 has a tracking system built in to it so you don’t have to pay for extra tracking software, but if you don’t have access to it for free then you need to go ahead and pay for it.

You need to be tracking a few different things.

One, you need to be tracking front end sales from different traffic sources. This is the most important thing to track because you can do more of what works and less of what doesn’t. Also, front end sales are more important than back end sales because when you’re reinvesting all or a portion of your commissions you can grow your budget much faster if you get paid more faster. It’s much better to get paid $1000 today than it is to get paid $2000 90 days from now because if you get $1000 today you can reinvest it and earn $3000 or more between now and the next 90 days if you keep reinvesting.

Two, you need to be tracking individual links inside follow up emails. This is important because it’ll help you understand what gets people to click you links and what gets people to buy your stuff so you can re-use the same emails and talk about the same subjects in the same way while also avoiding the subjects and angles that don’t work.

Three, you need to track individual links in individual blog posts. Your blog can be used to get traffic if you learn about SEO (iPas2 has some SEO training inside, if you’re in iPas2 then use that, if not, then just buy some training or hire Rob Fore to do it for you), and you can send your email subscribers to your blog posts to build a better relationship with them as well as getting them to buy. Blog posts can be purely informational, entertaining or sales letters cleverly disguised as training or entertainment.

2. They talked about putting a video on the pre-sell page. Lots of people want to just hide behind their keyboards and make a million bucks, and while that’s possible it’ll happen faster if you put some videos together. Just share any and all positive results, even if you just got a few subscribers or made your first $20. That stuff works. Also, do you think they’re more likely to open your future emails if they’ve seen a video of you or if they haven’t seen a video of you? Think about it, they see a sales video with a leader and then get emails from you… what incentive do they have to listen to you? Won’t some of them just go join the leader?

3. Copy what works. Get on everyone elses lists and copy them. Not exactly, but use the same ideas. Also, learn their success stories so you can tell them, especially if you don’t have your own yet.

That’s it for now, this stuff can be transferred to any business so apply it and start lining your pockets!