I watched some training earlier today from a mentor of mine, it was called ‘The 4.2 million dollar training’, because he explained exactly how he made 4.2 million dollars in 15 months, out earning everyone who was already in the company for a couple years, and still hasn’t been out earned since he left about a year ago. Pretty intense.
This guy is a real marketing master. He’s studied other masters and ‘made it his own’. I’ve been working with him for a while now and this is the first time he’s shared this information in it’s entirety so you should read this post all the way through, you won’t be getting this stuff for less than $10,000 anywhere else.
This training was broken down in to 5 big ideas and some very high level marketing strategies.
Here are the 5 big ideas:
1. Have a clear target that you can actually see.
What do you want your business to look like? What do you want your life to be like?
Write this out in a detailed description, gather up some photos etc… and look at it several times a day. This will focus your mind on your goal. It’s convenient to just put this stuff on your phone. Most people have their phones all day, so you can easily save this on your phone and read it a few times a day. When you wake up, at lunch or on breaks, and before you go to sleep are minimums.
Your target should be big enough to stretch and inspire you.
You must know exactly why you want this stuff. Connect the dots between your emotional stuff and your target. Your family, pride, desire to show off, prove people wrong, whatever. The key is to get emotional.
2. Mentor and/or Role Model
We all stand on the shoulders of giants.
Find someone who has what you want and model them. The real key here is to model what they do, not what they say. Do what they do to get the same or at least similar results. What exactly are they doing and why?
Even the highest earning marketers have mentors. Dan Kennedy, Tony Robbins, Dave Wood, Ray Higdon etc… they all have mentors.
Where are they going? What’s their big vision?
Cancel the noise. Ignore everything that brings you down, is negative, and anything that isn’t directly related to reaching your target.
3. Develop Success Habits
Self-help- constantly expand your thinking. Read, Read, Read. When Donald Trump met Dan Kennedy the first thing he said is ‘What three books are you reading right now?’. In one of Trumps books he said he reads at least a few hours a day, often up to 4 hours a day. He doesn’t sleep much so he spends the extra time reading, gaining an advantage over everyone who is asleep.
Develop self confidence.
Maybe start with a 30/30/30 challenge: read for 30 minutes a day, listen to an audio for 30 minutes a day, and keep it up for 30 days. This will literally rewire your brain. Just do it.
Resourcefulness – Refuse to accept ‘cant’ or ‘impossible’ as an outcome, if you want something you can have it. It’s easy to accept no, and most people do, if you’re resourceful you just figure it out. Not waiting on other people to do things, not waiting for circumstances to align, just making it work. Whatever it is. Read ‘self-reliance’ by Emerson 10 or 20 times if this seems ridiculous.
Decide to not be typical: retrain your brain to enjoy doing stuff that’s good for you, despite that most people don’t like it. If you really want to be successful, and you know that doing a 30/30/30 challenge, why would you not want to do it? You brush your teeth every day because it’s good for your teeth, do you like the feeling of having a dirty mouth? Food and plaque built up on your teeth? Of course not, you love brushing your teeth to keep your mouth clean. Doing other stuff that’s good for you should be the same way.
Change ‘I should’ and ‘I have to’ to ‘I want to’ and ‘I get to’. Be positive about doing the things that you know you need to do to be successful. Be grateful that you can do those things, there are people who can’t.
4. Believe in what you’re selling.
We make money by selling stuff, it’s nearly impossible to sell something that you don’t believe in, unless you’re a sociopath or a great actor. If you don’t believe in what you’re selling, start selling something else. I love what I’m selling, if you’re in the market for something awesome and profitable that you can really stand behind and be proud of selling then check this out.
Click here to see what I’m selling.
You should be selling something not just to make a buck, but also to benefit the world by getting it out there, because it helps the people who buy it. Don’t focus on the product, but the outcomes the customers will get. Don’t think of the product, think of the outcome is causes. Don’t think about selling drills, think about selling holes.
When I’m thinking about selling iPas2, I don’t think of the fact that it’s the best business for newbies AND experts, or that it has a better tracking system than any other business out there, or that the margins are incredible and the overhead is very low, but that it’s creating time and financial freedom for other people and their families. It’s not a business, financial and time freedom for someone else’s family.
5. Marketing and Systems
Create yourself an Ultimate Marketing System.
Traffic: it’s not what you know, it’s who you know.
Don’t add, multiply! You can grow your business by yourself, by doing a ton of personal production, you can keep adding income every month by yourself. With a team, you can multiply your income every month.
Advanced Marketing Training
What is your business perception?
If it were a building, what would it look like? Light and well ventilated or stinky and dark? Landscaping? Siding, stucco or brick? Lots of windows or totally closed up. Is it a trailer, sky scraper, or a resort?
The way your building looks and is perceived will determine what kind of people show up to do business with you. Do you think there are different people showing at the super 8 than there are to the Trump tower? Of course.
Who do you want to attract? If you’re using a business with a funnel that incorporates lots of back end high ticket upsells, don’t you want to attract people who are likely to buy the high ticket upsells or would you rather just focus on find people who will buy the $7 trial and the $47 monthly rebill? Of course you want to earn the $2000 commissions as frequently as possible because the $7 and $47 don’t have much of an impact on your business.
You’ve gotta stand out, you’ve gotta look different from everyone else. If you’re using the same landing pages and the same sales process as everyone else, you will get small or no results. Even if you just started, it’s way better to stand out a little because you’re not prepared to stand out in a huge way than it is to not stand out at all.
The Path to 7 Figures
If you use these 3 things with any product at all, you can make a million bucks. This is not for beginners.
1. Your ultimate marketing system.
Like BIM or iPas or iPas2, or 24 hour cash machine or 24 hour traffic machine.
2. Mass Auto Leverage
THe idea here is to get other people to send you traffic in exchange for some advanced ‘lead magnet’, or as a free trial, or to help them build their business over their first 3 days or whatever. It’s all API based.
Google is launching a video ad platform that should be able to deliver super cheap traffic for a while. Even if that doesn’t work out, you can always use CPA networks to get double opt in leads for $2-$3.
He also talked about his relationship with the biggest data broker in the industry. Basically this guy owns about a billion records, which are just contact info. for about a billion people, which you can buy or rent from him and if you really know what you’re doing you can turn it into a huge pile of money. I’ve not really studied this very much and my mentor didn’t elaborate so I won’t speculate but I’ve always thought there was something like this going on.
At this point the training had been going on for like 2 hours and he started pitching his 3 day coaching program for like $15,000! The funny thing is that he’ll easily sell it out and he’s taking 20 people in the first round. Think about that, he’s so good at what he does that he’ll make $300,000 for 3 days work. Pretty incredible.
Click here for part 2 where he actually goes through the actual business model he’s been using.