What Should I Promote?

Hey

In this post I’m going to share with you what I think you should be promoting. It’s really a pretty simple decision, but then again I’ve wasted $20,000 figuring this stuff out.

When deciding what to promote you’ve really only got to consider a few things.

1. What kind of traffic will you be using?

Personally, I’m lazy so I use mostly agency traffic, so I need an offer that can convert agency traffic. Unfortunately, the only way to find out is to sign up for and test all of them. I’ve been spending some money on Bing PPC, but am not very good at it yet. I don’t recommend this for beginners.

2. What kind of an offers will turn that traffic in to commissions?

Making an offer to agency traffic, which is coming from a list, is different from making an offer to PPC traffic. Again, the only way to know is to test.

3. Given your traffic and the offers you have available to promote, which one returns the highest EPC in the shortest period of time?

I have tested the 4 or 5 biggest ‘make money online’ offers and found that 2 consistently produce EPC’s around the $3 range, which is pretty incredible. EPC means cost per click minus revenue per click. For example, if you bought 1000 click for $700, you paid $.7/click. If you made $3000 in commissions from your 1000 clicks, your rpc is $3, so you EPC is $2.30, which is pretty dam good.

4. Given your experience level and skillset, does the offer need to be ‘done for you, turnkey, automated’ or is a little required tweaking and customization acceptable?

If you know how to build landing pages, write compelling copy, record compelling videos etc… then a 1 page sales page is just fine because you can collect the lead, warm them up, send them to the sales page, and then sell some back end high ticket products. But if you don’t know how to do that stuff you need to find an offer that does it all for you.

Between the two that convert agency traffic and get a high EPC, one is clearly much more newby friendly because everything is already done. You just have to copy paste a few things and you’re ready to do, and the funny thing is even most of the experts (7 figure earners) are switching over to it so it must be good.

But seriously, what should I promote?!?!

I know, I know, I haven’t mentioned any specific offer yet, but click here to go to the sales page for the offer that I think you (and I!) should be promoting because it converts like crazy on cold traffic, gets a high EPC, and everything is automated/turnkey/done for you. Literally just sign up, set it up, and start running traffic.

Trust me, just click the link and get started now, or I guess you could always blow $20,000 like I did to figure it out on your own.

 

 

Caught A Fish!

Hey,

I finally got out to do some fishing tonight. The goal was to catch a few panfish or carp before the sun goes down and then use them as bait for Flathead Catfish but I didn’t catch enough panfish and ended up leaving early πŸ™

I should have moved sooner, my first fishing spot wasn’t working out well so I moved. When I moved I started catching these little green sunfish but didn’t catch enough of them before they moved on.

It’s ok, I’ll get them next time!

Flathead bait for the night, a green sunfish.
Flathead bait for the night, a green sunfish.

 

Are Daily Affirmations Bullshit?

Hey,

So in this post I’m going to tell you about the challenge that I just accepted from Ray Higdon. I was listening to a mindset training in my ipas2 back office where he was talking about the power of daily affirmations.

I think Daily affirmations are bullshit.

I basically think that’s all a bunch of bullshit, that people just need to learn how to get traffic and convert it to sales no matter what they think about themselves or the people around them. Now, listening to his training I was sort of rolling my eyes but kept on listening anyways.

It’s hard to argue with a millionaire when you’re a hundredthousandaire.

About half way through he makes a good point, that it only takes about 60 seconds twice a day, even if it doesn’t work that’s not much of a loss. If it does work my business will explode. Hard to argue with that. Pretty simple cost vs. benefit analysis…

So I’ve decided to take his advice and read/write my affirmations twice a day for the next 30 days and I recommend you do the same thing.

He wrote his down and took a picture of them so he would have them on his phone at all times. It’s the first and last thing he reads every day. He also makes the point that most people are focused on the news or some stupid tv show before bed and that focusing on your goals instead will make a huge difference in your life.

I write a lot anyways, so I’ll be reading and writing them out every day but he said is doesn’t matter how you go through them, only that you do it twice a day for at least 30 days in a row.

What’s the worst that could happen?

If you do it and it doesn’t work, you’re out a total of about an hour. 2 minutes a day, for 30 days. No big deal. If it works, you can have whatever results you want in your life. Pretty good deal ha?

Hope that helps πŸ™‚

Make more sales by sellling benefits, most people don’t care about features.

Hey,

I’m gonna keep this one short… I’m watching ‘Jobs’ and in the first scene I was thinking about something: Steve Jobs is beloved by hippies and cool kids etc… most of whom are anti corporation. The funny part is that Steve Jobs was one of the best salesman of our time as well as one of the shrewdest businessman.

He didn’t say 50 megs of space for songs, he said ‘1000 songs in your pocket’. 50 megs of space for songs was a feature, not a benefit. Microsoft would have said 50 megs of space for songs. People want to know how they’ll benefit from buying your stuff. Not in a roundabout way, spell it out to them. Tell them exactly how they’ll benefit from buying your stuff.

When I used to sell for an in home sales company we were always taught ‘we don’t pitch product, we pitch savings!’, and this was coming from one of the best closers I ever met. Seriously, this guy is the most persuasive person I’ve ever met. It was dangerous to even be around him. He as one of those people who could sell anything to anyone. He took some huge risks business wise because he knew that if he lost everything it was no big deal, he can walk down any road in the country and sell something to 5 homes out of 10.

I spent as much time with him as I could, and the main two things he talked about were building value by focusing on the benefit to the customer and using the various forms of sales pressure cleverly without creating sales resistance to get more sales.

Anyways, Just wanted to share that with you.

Hope that helps πŸ™‚

 

How being frugal can lead to more happiness and more success in your life.

Hey,

In this post I’m going to encourage you to be frugal with your money. Before I start yammering about the virtue of frugality, I want you to know that you should be careful because frugality can easily turn in to being cheap, which is not good.

What is Frugality?

Frugality is the habit of spending your money carefully so you can maximize the use you get from it. Don’t spend money on things that aren’t very important to you, and don’t spend money that you don’t have to spend.

Frugality is the difference between rich wealthy people and rich people. Rich people just have a high income which once you learn how to be an effective marketer is really not very hard to reach, but wealthy people as are good at managing money as they are at making it. At the very least they’re smart enough to hire a money manager.

If you’ll exercise frugality you’ll be able to have more happiness and more success in your life. Apply your time and money toward things that make your happy and achieve your goals rather than carelessly spending them on whatever seems like a good idea at the moment.

Be Frugal, Not Cheap

When I was in college I realized that I was spending a few hundred bucks a month at the student cafeteria on food that I didn’t even like very much. That doesn’t sound like a lot of money, but at the time it really was a lot considering I only made around a thousand bucks a month.

I was doing this because I didn’t want the ‘hassle’ of cooking lunchΒ  and carrying it around, but after I went to the grocery store I realized that I could eat better food for about a quarter of the cost and if I cooked it in bulk it really wasn’t a hassle to prepare and carry around. This meant more beer money, maybe not a very wise decision over the long term, but definitely lead to more ‘happiness’ at the time.

This is a small example of the art of being frugal. I saved myself money AND ate better at the same time. An example of being cheap would be deciding not to eat at all. It’s not healthy, and is contrary to my other goals (growing huge muscles).

One more example: I recently bought a new laptop because I cracked the screen on the old one. I really don’t care about technology so I figured I would buy the least expensive laptop I could find without doing any research. Being frugal, like most good things, requires some thought.

I ended up buying a laptop that didn’t come with a CD-ROM drive, which basically made it worthless to me. I went back to walmart to return it but was informed that laptops can’t be returned after 15 days. Great. So I ended up spending an extra $60 to get an external drive that I now have to lug around with me in addition to lugging around my laptop and charger.

This was an example of being cheap, not frugal. Being frugal would have been looking around online for about 15 minutes and reading the reviews instead of rushing over to wally world to get the cheapest laptop I could find.

Being Frugal = More Happiness and Success

So, on to my main point: Being frugal is good. Simply taking a few minutes to think before whipping out your wallet or purse can lead to a lot more happiness than if you didn’t spend a few minutes thinking.

Imagine having more money in your bank account, more money to build your business faster, or simply more money to spend on vacations. This is the power of frugality.

Here are some good questions to ask yourself:

1. Do I really need this thing?

2. How important is this thing to me?

3. How will this thing make me happy or contribute to my goals?

4. Can I afford this thing? SHould I be spending the money on something else that’s more important to me?

If after asking all of those questions you still think it’s a good way to be spending your money, do some research to find the answer to the question:

5. Is there a less expensive way to solve this problem?

This will allow you to have more happiness and reach your goals faster with the same income. It has changed my life. Growing up I was always told not to worry about money because my parents grew up broke and didn’t want me to feel the same pressure that they felt.

The problem is that I never worried about money, even as an adult, and as a result I was broke for a long time. I eventually met some Menonite people who told me about their value and frugality is one of them. That, on top of reading books like ‘the richest man in babylon’ and listening to speakers like Jim Rohn and Brian Tracy finally convinced me to change my ways.

I recommend you do the same thing.

Hope that helps πŸ™‚

 

Do ‘Freebie Seekers’ Actually Buy Stuff?

Hey,

In this post I’m going to help you understand what a “Freebie Seeker” is and how to treat a ‘Freebie Seeker’ if you want them to buy your stuff.

Sooo… the typical internet marketing sales funnel goes like this:

1. An ad promising something for free in exchange for an email address

2. A sales page with access to the freebie and a sales pitch

3. A follow up sequence that tries to sell them something

Lots of people use this model, including some of the highest earning marketers alive right now, and all the other people who aren’t making any money at all.

The people who aren’t making any money have started spouting off about how ‘Freebie Seekers’ don’t buy things, while the top marketers are laughing all the way to the bank.

What’s the difference?

The top earners are good at selling, they establish credibility, build rapport, make emotional connections and answer the logical questions. The people who aren’t making money are just pitching all the time. They skip the important stuff.

Before someone buys your stuff they have to believe that you have credibility, and they have to trust you. Those two things PLUS a powerful sales offer is what turns the ‘Freebie Seekers’ in to ‘Buyers’.

The question is how does someone with no credibility earn enough trust to make a sale?

If you’re selling some kind of MLM deal it’s pretty easy to lean on your closest successful (credible) upline until you’ve made enough sales to have credibility, but what does everyone else do?

Tell your story to build rapport and demonstrate that you know what you’re doing by teaching something and showing proof that you have done it. You have to learn something useful and then teach it in a video or a .pdf that they can watch or download to access at their convenience. If you’re selling a product, show a demonstration that proves the product works. It’s like a testimonial on steroids.

Think about how the infomercial guys do it. They spend hours and hours showing how hard it is to solve a problem without their product, and hours and hours showing how easy it is to solve the problem with their product.

They show videos and emails with testimonials of happy users. Sometimes even picking them out of the audience or having them up on stage.

If you’re in the MLM, MMO, HBB world then you might do a training series on how to create a landing page, set up an autoresponder, and get some traffic to generate leads instead of making a list of friends and family.

Be sure to use some of your normal personality to it. If you like fishing like I do, tell a fishing story. Talk about your friends and family.

If you’re selling a magical golf club you might show someone using the magical golf club and getting great results and then show them using a normal golf club and getting poor results.

If you’re selling a weight loss product you might say why and how it’s different than the other products and then a bunch of before and after pictures.

If you’re a user of the product and it’s impacted your life then you would want to tell your story.

People just want to know that they’re not getting ripped off again. If they’re thinking about buying your stuff or joining your deal they want to know how and why it works better than the last one they bought. Give them logical reason for why and how it works along side the emotionally connected stories and demonstrations. Use the stories and demonstrations to create some emotional connection so they’ll want to buy it, and then give them the logical support that they’ll need to sell themselves.

The emotional part is much more important than the logical part. People buy emotionally and justify it logically. J.P. Morgan said ‘There are two reasons a man does something, the reason he gives you and the real reason’. Focus on figuring out and selling on the real reason, and then just give some logical stuff that covers the ‘reason he gives you’ part.

Why do people want to buy a weight loss product? The real reason is that they’re ashamed of themselves, they’re afraid of getting diabetes, they want to be physically attractive, something like that and the reason they’ll give you is that they want to feel better, be more healthy, live longer etc…

Hope that helps πŸ™‚

 

Workout Log 9/5 Military Press

Hey,

Went in kind of late for shoulders. I accidentally took a nap after having sex on the couch lol… and when I woke up it was kind of late so I didn’t want to go, but I went anyways. The gf went to sleep, slacker.It’s ok, had to work the next day.

Military Press: 135#x5, 155#x5, 155#x5, 155#x4, 135#x5

Dumbell Military Press: 50#x10, 50#x6, 40#x6

Dumbell Front/Side Raise: 25#x10, 25#x10, 25#x10

EZ Bar Curl: 80#x5, 80#x5, 80#x5, 80#x5, 80#x5

Seated DB Curl: 30#x10, 30#x10,

Standing Alternating Dumbell Curl: 30#x9, 40#x10 (cheaters)

Rope Cable Curl: 30#x15, 30#x15

My right hand kind of hurts. I’m not sure why, maybe because I’m just getting back in to it. I should have started lighter on military press and heavier on ez ba curl.

I don’t know why but I really just can’t get in to bicep workouts. My triceps are in much better shape than my biceps so I’m basically forcing myself in to it. It’s ok though, maybe a year of it and they’ll be caught up. I don’t do much tricep specific work so hopefully my biceps will be growing faster than my triceps this way so they’ll catch up.

I should be going in to do squat today, but my knee still hurts a little and I don’t want to make it worse. I might go in later and feel it out.

Workout Log 9/4 Deadlift Day

Hey,

Still not following the 5×5 plan exactly, but I’m working my way up to it.

Deadlift: 225#x6, 275#x5, 275#x5, 275#x5, 275#x5

Upright Row: 95#x10, 95#x8, 95#x10

Reverse Crunches: 25#x10

Wide Pulldown: 100#x12, 100#x12, 105#x8

T-Bar Row: 90#x10, 90#x10, 115#x7

My left knee is a little sore. I was pretty tired after the upright rows so I was just kind of slogging it out after that. Deadlift really takes a lot of energy out of me.

I’m thinking about adding some sprinting once a week to help keep my energy up during my lifting sessions. Maybe just like 10 x100 yards or something. That should help. Might help burn some fat too.

I made it all the way through without using my lifting straps. Either I wasn’t going heavy enough or I my grip is getting stronger. I usually do barbell row which kills my grip so maybe skipping that is a good idea.

I was to tired to put any real effort in to a bicep workout so I’m going to start doing them on military press day instead of on deadlift day.

 

Creating Sales Pressure To Make More Sales

Hey,

Sooo… you might not like this one very much, but it’s the truth. One of the things you need to do if you want to make some sales is you’ve got to create sales pressure. You have to give people a reason to make a decision. You have to give them a bunch of very compelling reasons to make a decision. People will wait and him and haw long enough to decide that they never needed it in the first place if you let them. You can’t let them.

There are lots of ways to do it, some of them make feel bad, some of them make people feel good, and some of them just involve creating a ton of desire and building up a ton of value, but the best way to create sales pressure is to put a time limit on the offer.

Make more sales by using a ‘limited time offer’

One way to do this is to organize a big launch and only make the product available for a certain period of time, or if you’re selling memberships cut it off at a certain number of sales, or if you absolutely can’t organize your offer this way, give a large discount for people who buy within a certain period of time. Empower Network does this very successfully.

Have you ever seen an infomercial? Pretty much all of them are put on by the best marketers in the world, and there are only a handful of them, and they always use the ‘limited time offer’ angle, because it works.

Make more sales by offering a valuable bonus

Another strategy is to add a valuable bonus for ‘buying now’. This can increase conversions dramatically. Pretty much all the big time marketers have lots of the same people on their lists, and they are all affiliates for each others products so they’re basically competing for sales.

They compete by offering cool bonuses. ‘Buy from me and you’ll also get x, y and z!’ Since you’re probably not in that situation, you would do well to use the time limit angle.

In infomercials they would say ‘but wait, there’s more!’ and as corny as it sounds, they’re still using it because it still works. They spend a ton of money putting those things on, if they’re using a strategy, it works. If it quit working, they would quit using it. If not, they would go broke.

If you don’t have your own product, none of this really matters to you, you should probably just click here and sell the same thing I’m selling.

To be honest with you, most of the top earners at empower network have abandoned their own sales funnels to use the same one I’m using because it’s so much more profitable than anything else out there right now. Click here to see what it is and how it works.

Another Way To Find The Best Keywords for PPC

Hey,

In this post I’m going to be teaching you a foolproof and scientific way to find the best keywords. This strategy requires a test budget and some aptitude for numerical analysis, but it’s really not very hard and pretty much anyone can use it.

Normally, when looking for good PPC keywords, I recommend using common sense to pick a long list of keywords that will deliver enough traffic to meet your businesses requirements by testing and optimizing each one individually as an ‘exact match’.

The upside here is that you can start with really small tests because you’re testing a few dozen keywords maximum. If you are just starting out and have a pretty small budget this is a great way to start.

The downside here is that you are only testing keywords you have thought of, and you are likely missing out on some of the most targeted (highest converting, most valuable) long tail keywords because there’s honestly a pretty small chance that you’ve been able to think them up on your own.

If you have a bigger test budget, maybe a few hundred or more ideally a few thousand dollars and some patience the strategy I’m going to outline can pay out massive ROIs by helping you find the most targeted and highest converting keywords, phrases etc… that you wouldn’t have found by yourself.

Here it is: Start with a short list of obvious and highly targeted keywords, but use the broad matching function instead of the exact matching function. It’s important to keep a close eye on your campaign because you will have pretty bad results at first. You want to start optimizing on the first day.

Every day you’re going to pull a report of the exact search criteria that was used to get people to your page. Using this data you’ll do three things:

1. Set up separate ad groups and write customized ads for the highest volume keywords with any positive results at all. Remember that because you didn’t know exactly what searches your ads would be running for you couldn’t write very specific ads for them and your CTR is likely suffering. Also, set up separate tracking for each of them, ideally tracking revenue because ultimately that’s what matters, but at minimum you’ll want to track landing page conversions so you’ll have a CPA number to track.

2. Identify and create separate ad groups for the lower volume keywords that are getting better CTRs, start optimizing the ads and set up tracking. You can literally get all of the traffic for these ones, which is good because they’re usually the highest earners.

3. Put the lowest performers on a negative keywords list.

Even though you’re technically charged per click, your CPC will start to drop over time as you start optimizing your ads and expanding your negative keywords list to get higher CTRs. Search engines want to maximize revenue per page load, so they reward advertisers for writing relevant and effective ads that get the highest CTRs. They’ll also start giving you more traffic, so you’ll get all or most of the traffic from the highly targeted, high converting long tail keywords.

Hope that helps!