I was recently talking with an old friend who just passed his Florida BAR exam, and he was complaining to me that there’s just no opportunity to make any REAL money ‘out there’ right now. While I’m inclined to agree with him that there’s no real opportunity FOR HIM to make any REAL money ‘out there’ right now, that’s simply not true for people who are focused on solving problems for other people.
Everyone has problems of some sort. Everyone. Even the richest healthiest people in the world stub their toe once in a while. Or get an unexpected bill, or get sued, or get their hand dirty while trying to scoop protein powder out of the bottom of a mostly empty protein bucket.
I bet you’re wondering how the last sentence of that paragraph has anything to do with opportunity. Read on and you’ll find out.
I have a friend who was born in to an entrepreneurial family. Both of her parents have always owned some sort of business since she was a kid. SO have her aunts, uncles, and cousins. She’s ventured out on here own a few times and just hasn’t found ‘her thing’ yet.
Her and I were talking and I told her to start paying attention to things that piss her off through out the day. Aything from a minor inconvenience to a huge pain in the ass. After a few days she called me and said that she has her first million dollar idea. It came to her while she was attempting to scoop out the last bit of protein from the mostly empty protein jug and not only was she having a hard time getting it out but her hand was getting covered in protein powder.
This is a problem for her because she’s pretty thrifty and she’s very neat, clean, and organized. I don’t know if you’ve ever gotten it on your hands, but protein powder can be pretty sticky. It usually takes quite a bit of rinsing under warm or hot water to get it off of your skin.
After doing this for a few days in a row it occurred to her that a simple long handled scoop would solve the problem so she started looking for one. After a few minutes of searching around on the internet she realized she had found an ‘unmet need’. Surely, she’s not the only person facing this daily irritation.
Long story short, a few months later she’s got a great product and is in talks with several different manufacturing, licensing, and fitness gadget companies to start selling her product and serving this ‘unmet need’.
She stands to make at least hundreds of thousands, maybe even millions over the life of the product.
I would encourage you to go through the same exercise. Every time something pisses you off over the next few days, write it down, no matter how ridiculous it is. The key though is to be honest. Even it it’s embarrassing. You’re looking for some sort of shared pain, some ‘unmet need’.
Personally, I like to focus on the ‘I need to make some extra money outside my job’ market because almost everyone is in this group at some point and there are already tons of different affiliate products available. You don’t even have to create your own product. Some of these products can be sold without paying any upfront affiliate fees. All you have to do is create a persuasive sales funnel and start sending some traffic.
In this free guide I’ll allow you to follow along with me as I create a profitable sales funnel for a product that I sell to the ‘I need to make some extra money outside my job’ market. Just click here to get access to the first part of the guide and get on my list to access the rest of it.